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It’s A New, Fresh Start For Kevian Clean In 2016

RCW Marketing, LLC of Tennesse, a woman-owned company, announces the rebranding of their Eco-friendly car care product line.


 



(
EMAILWIRE.COM, November 26, 2015 ) Atoka, TN -- When a company rebrands a product or service – it's typically in response to disappointing sales figures or market rejection. In the case of Kevian Clean that couldn't be further from the truth. 



In fact, the decision to rebrand this relatively new line of Eco-friendly car care products from BooYah Clean! to Kevian Clean came as a surprise to a large number of the company's loyal customers. Laura LaFond, the founder of the company, explains the decision to rename the product range and give new and existing customers an idea of the products behind the brand.

"The name change was introduced for several reasons." Laura said. "We wanted to tell a story that was true to the brand and company values. BooYah didn't really mean a whole lot. Sure, it was fun to say out loud, but the name Kevian comes from the merging of the names of my two children (Kevin and Ian) and while this might not seem like a big deal, to the company and to many of our customers it really is."

RCW Marketing, LLC has been operating for close to three and a half years – enjoying an increase in sales through the company website and the associated account on Amazon.com.

They sell a wide range of Eco-friendly car care products from leather cleaner and conditioner, car wash shampoo, wheel cleaners, and cleaning towels to car wash mitts and quick wax spray.

"With a focus on the environment and a mission to manufacture and distribute products that are safer for the environment, it seemed to make sense to use my children's names as the starting point for the rebrand. After all, one of the reasons we do what we do is to make the world a better place for all our children."

Rebranding is never easy. In 2011, Starbucks began the process of rebranding by changing the coffee shop logo in response to disappointing sales and the backlash against globalization.

Other notable rebranding campaigns have seen a successful Lego rebuild, a memorable Apple evolution and the rebirth of Old Spice Aftershave that left the market feeling refreshed.

For Kevian Clean customers it seems the future of the company is in safe hands and the new name is simply a stepping stone to bigger and better things.

Kevian Clean is currently offering free shipping at their company website for all it's customers in the United States. International customers can buy Kevian Clean products on Amazon.com and have them delivered worldwide through Amazon's FBA Global Export program.

 

 

BooYah Clean! Adds An Interior Car Cleaner Spray To Their Line Of Eco-Friendly Products

BooYah Clean!, an automotive cleaning products company, has announced the release of Interior Defense, an interior car cleaner spray. The Carnauba wax spray is formulated to clean and protect dashboards, trim, vinyl, plastic, and leather.


(EMAILWIRE.COM, October 21, 2014 ) Munford, TN
-- Interior Defense, a new car interior cleaner and protector has been released by BooYah Clean! The spray is sold in a 24 ounce container and features non-toxic substances for an eco-friendly solution. It enables users to preserve the interiors of new cars and refresh the trim and dashboards of even older vehicles. 

Formulated to clean off dirt, grime, and dust, the spray can even remove light stains and protect surfaces from drying and cracking. Its low-gloss finish looks natural, while the product gives off a light lavender fragrance when applied. It does not fade the color of surfaces or cause streaks or discoloration.

The interior and dashboard protectant spray also eliminates some of the downsides to similar products. It leaves no greasy, sticky, or oily residue and does not emit a foul odor. Included in the formula is Carnauba wax for UV protection and added durability.

In addition to having bio-based ingredients, the product has no toxic fumes or health effects and prevents premature aging and cracking of interior car components. The product is also safe to use on materials such as leather, and can provide UV protection on bumpers. A green product, it protects the user, the environment, and is sold in a recyclable bottle.

BooYah Clean! is also offering a 100% risk free guarantee. Customers can get a full refund if not satisfied with the product within six months. Interior Defense is designed to be a faster and safer way to clean and preserve the interior of a car. New or old, automotive interiors can be kept in their best condition possible.

Currently, Interior Defense is only sold on-line through the BooYah Clean! website and the Automotive Marketplace on Amazon.com. Promotions for the release are also available on the company's website.

About BooYah Clean!

BooYah Clean!, a brand of RCW Marketing, LLC is dedicated to providing premium car care products to car enthusiasts everywhere. The company offers eco-friendly, high quality auto-detailing products, such as their BooYah Clean! Leather Cleaner & Conditioner, Car Wash Shampoo and Wheel Cleaner.

 

 

 

 

 

BooYah Clean! Announces Automotive Quick Wax Spray With Carnauba Wax

The company is launching the Quick Wax with Carnauba Wax product in a 24 ounce container; protects windows, headlights, wheels, and automotive paint for weeks.

BooYah Clean! Quick Wax(EMAILWIRE.COM, October 17, 2014 ) Munford, TN -- BooYah Clean! has unveiled a new automotive product called Quick Wax, which features an enriching carnauba wax. Available in a 24 ounce bottle, the wax is suited for protecting car paint plus window, headlights, and wheels. Users just have to spray it on, wipe, and buff. The wax provides a faster alternative to other types that can take hours of work to apply.

A new carnauba-enriched formula offers protection against UV rays from the sun. The resulting glossy shine can therefore last longer and improve the appearance of the car's paint. In addition, the wax repels dust and dirt and keeps grime away. Vehicle owners therefore don't have to wash their car as often.

The UV protection and the conditioning provided by the car wax spray can last for weeks, according to the company. It even repels water and beads up droplets on glass surfaces, improving clarity. Quick Wax is also able to protect wheels, repelling brake dust and preventing it from building up. At the same time, the wax will not streak and does not contain harmful chemicals. There's no risk associated with contacting the substance or inhaling it. This same property makes the product safe for the environment.

The company has also announced it will provide a full refund if customers are not happy within six months. BooYah Clean! Quick Wax is a Green product made in the USA.

Other products sold by the company include a leather cleaner and conditioner for vehicles, furniture, apparel, and handbags. Automotive cleaners include the Wheel Cleaner for Chrome, Aluminum, Alloy Rims; a Car Wash Shampoo Concentrate; and Interior Defense, a new car interior cleaner and protectant spray for dashboards, vinyl, plastic and trim.

Currently, BooYah Clean! products are only available on-line through their website or the Automotive Marketplace on Amazon.com.

BooYah Clean! products are engineered to both protect cars and the environment, in contrast to similar products containing harsh chemicals. Details on the features and benefits of Quick Wax can be found on their company's website.


About BooYah Clean!

BooYah Clean!, a brand of RCW Marketing, LLC is dedicated to providing premium car care products to car enthusiasts everywhere. The company offers eco-friendly, high quality auto-detailing products, such as their Leather Cleaner & Conditioner, Car Wash Shampoo and Wheel Cleaner.

 

 

 

BooYah Clean! To Exhibit At The Mt. Olive Spring Classic Car/Truck Show

A retailer of premium, eco-friendly car care products, BooYah Clean! has announced plans to exhibit at the Mt. Olive Spring Classic Car/Truck Show in Newton, NC.

 

BooYah Clean! To Exhibit At The Mt. Olive Spring Classic Car/Truck Show

April 29, 2014 – Munford, TN (PEOPLE LISTEN NEWS) BooYah Clean! has announced it will feature a booth at the Mt. Olive Spring Classic Car/Truck Show in Newton, NC, on May 3rd from 8:00am to 4:00pm. The company will showcase its line of premium, eco-friendly car care products. It has also announced special prices on its products for attendees and car owners; 10% of sales will benefit church mission work.

The event will take place at the Mt. Olive Lutheran Church in Newton. In addition to booths and exhibits, there will also be a Top Twenty-Five Best in Show for cars and trucks. Other activities will include music, door prizes, raffles, a bake sale, and food.

BooYah Clean! offers a wide variety of car care products. Made with natural, plant-based ingredients, these include its Leather Cleaner & Conditioner, Premium Car Wash Shampoo, and a Wheel Cleaner spray suitable for chrome, alloy, or aluminum. All products contain no chemicals, making them friendly to cars and the environment.

The company's all-in-one leather care product features a pH-balanced formula and is suited for white, gray, black, and light and dark leather. Not only does it clean the surface, it also softens the leather, restores oils lost over time, and provides a natural-looking sheen.

Using less than an ounce of car wash shampoo with water, users can get rid of dirt and road grime, while enjoying a spot-free finish. A deep reflective shine is also the result. Better yet, there are no harsh chemicals which can damage the paint and wax, or the environment.

Aside from eco-friendly car care productsBooYah Clean! provides online information about proper care. The website features information on washing, car seat maintenance, and tire and wheel care. Instructive and informational videos are also posted online and some offer more insight into the company's products.

About BooYah Clean!

BooYah Clean!, a brand of RCW Marketing, LLC is dedicated to providing premium car care products to car enthusiasts everywhere. The company offers eco-friendly, high quality auto-detailing products, such as their BooYah Clean! Leather Cleaner & Conditioner, Car Wash Shampoo and Wheel Cleaner.

BooYah Clean! Announces Its Newest Product – The BooYah Clean! Wheel Cleaner

After a big success with their car wash shampoo and leather car seat cleaner, BooYah Clean! has decided to take it up a notch and create another quality product for car care – the BooYah Clean! Wheel Cleaner.

(EMAILWIRE.COM, February 10, 2014 ) Munford, TN -- Car care is a major concern of many automobile enthusiasts, but with the current trend of environmentalism and naturalism, people have become more and more concerned of the products they are using. BooYah Clean! responded actively to the campaign of the modern-day consumer by providing high-quality but 100% chemical-free car cleaning products for everyday use.

BooYah Clean! makes use of eco-friendly ingredients which are safe for the environment and also safe for any car. Their newest Wheel Cleaner is a new formulation they have developed especially for car wheels and rims.

BooYah Clean! founder Laura LaFond has felt overwhelmed with the success of her two other products. "It feels right to expand our product range because more and more customers are asking for it. We've gotten a lot of nice comments about our car wash shampoo and leather cleaner, and some of them just want more."

When asked how they developed the idea for this new product, LaFond stated, "We've had a lot of ideas from the beginning. There's actually a list of other car care products we're planning to develop for our company. But the wheel cleaner was a special request. I've had several customers ask me for it specifically, so I thought we should prioritize it and launch it as soon as we can."

Truly enough, there are very few eco-friendly wheel cleaners in the market today. Apart from being environmentally safe, the wheel cleaner also has other features such as easy spray-and-wipe application; foaming lather for loosening dirt, dust, and grime; compatibility with any wheel rim material such as aluminum, alloy, and chrome; and grease-free formulation for an instant, natural shine.

It is said that one's possessions reflect himself, and many car owners bow to that motto. Many car enthusiasts spend thousands on customizing and beautifying their cars. BooYah Clean! is making it a point to show car owners that beauty isn't just on the accessories and gadgets – it's also about cleanliness, maintenance, and care.

The 24-ounce wheel cleaner is available on Amazon or through their website. The company has also offered an introductory promo. For every single purchase of the wheel cleaner, each customer gets a free tire pressure gauge.

About BooYah Clean!

BooYah Clean!, a brand of RCW Marketing, LLC is dedicated to providing premium car care products to car enthusiasts everywhere. The company offers eco-friendly, high quality auto-detailing products, such as their BooYah Clean! Leather Cleaner & Conditioner. The company is expected to put forward a complete line of car care items in the times to come.

 

BooYah Clean! Explains Why Your Cars Leather Seats Need Leather Conditioner In The Winter

With the winter season in full blast, BooYah Clean! reminds you why you shouldn't ignore your leather car seats in the winter.

(EMAILWIRE.COM, December 12, 2013 ) Munford, TN -- Leather is a thermally adaptive material. It can be warm during hot weather and cool to the touch during cold ones. While leather easily adapts to the temperature of its surroundings, it is also very sensitive to extreme temperatures. During the winter, in particular, the cold air can really make your leather car seat shrivel and dry up.

In order to maintain the natural beauty, suppleness, and shine of your leather car seats, you need to make sure that you take good care of them. Winter can be very traumatic for such a material, and whatever damage caused by the extreme temperature cannot be undone even with any treatment option. Once your leather seats have warped, shrunk or shriveled, they stay that way.

BooYah Clean! Premium Car Care owner, Laura LaFond, advises auto owners with leather car seats, who live in areas with harsh winter conditions, to use a leather conditioner at least once or twice a month.

She also recommends a leather conditioner that's eco-friendly, made of natural ingredients, safe to use, and mild, such as their Leather Cleaner & Conditioner. "Our proprietary blend of natural, organic, plant-based emollients and conditioners help keep the natural moisture of the leather car seat while preventing it from drying up and cracking. It will also maintain the smoothness, suppleness, and natural sheen of the leather," said LaFond.

Also advised is to use proper wiping materials, such as microfiber cloth, when applying anything on leather car seats. "Proper care and maintenance will keep your leather seats in good shape no matter what the season is," said LaFond.

BooYah Clean! Premium Car Care currently sells their products through the Automotive Marketplace on Amazon.com. They are currently offering $10 off the purchase of two bottles of their Leather Cleaner & Conditioner, and $20 off the purchase of three bottles. Discounts are given upon check-out through Amazon.com.

They also have a separate promotion for $15 off their Premium Car Wash Shampoo with the purchase of two bottles of their Leather Cleaner & Conditioner. All promotions are active through December 31, 2013.

About BooYah Clean!

BooYah Clean!, a brand of RCW Marketing, LLC is dedicated to providing premium car care products to car enthusiasts everywhere. The company offers eco-friendly, high quality auto-detailing products, such as their BooYah Clean! Leather Cleaner & Conditioner. The company is expected to put forward additional car care items in the times to come.

 

BooYah Clean! Launches Its Second Product - Premium Car Wash Shampoo

September 17, 2013 - Munford, TN -- BooYah Clean!, a division of RCW Marketing, LLC, a woman-owned company in Tennessee and dealing in premium car care products, today announced the launch of its second product – Premium Car Wash Shampoo. The product is meant to safely and easily clean the exterior finishes of cars, trucks and other vehicles while eliminating any streaking or spotting, without the use of chemicals.

"We are excited to announce the launch of our second car care product – Premium Car Wash Shampoo, and hope to offer a perfect alternative to our clients when it comes to car wash soap by safely removing dirt and road grime from cars' exteriors, without dulling or damaging the finish," said Laura LaFond, Owner, RCW Marketing, LLC.

"Just like our Leather Cleaner & Conditioner, this product is eco-friendly in that it is non-toxic, biodegradable and phosphate-free. This ensures we would not damage the environment in any way. In addition, its natural ingredients will not strip a car's existing wax, instead, the powerful plant-based surfactants encapsulate the dirt and grime ensuring the consumer a safe, quick cleaning and a sparkling, spot-free finish," said LaFond.

According to the owner, the company will be selling the product through the automotive marketplace run by Amazon.com and will give buyers a 47 percent off limited time introductory offer. The product is offered in a recyclable 16 ounce bottle. The company is also expected to offer a limited period 100 percent money back guarantee and with the success of their first two products will be releasing an eco-friendly, premium wheel cleaner later this fall.

About BooYah Clean!

BooYah Clean!, a brand of RCW Marketing, LLC is dedicated to providing premium car care products to car enthusiasts everywhere. The company offers eco-friendly, high quality auto-detailing products, such as their BooYah Clean! Leather Cleaner & Conditioner. The company is expected to put forward additional car care items in the times to come.


 

BooYah Clean! Launches First Premium Car Care Product

Munford, TN (PR Buzz) May 3, 2013 -- BooYah Clean!, a division of RCW Marketing, LLC, a woman-owned company in Tennessee and dealing in premium car care products, today announced the launch of its first product - Leather Cleaner & Conditioner. The product has a pH-balanced formula and is made up of natural plant-based ingredients, which ensures that there is no damage to any leathers, as well as the environment. The all-in-one product is meant to clean, condition and protect the leather interiors of cars, while aiding in the restoration of lost oils to make it soft and supple to touch.

"We are excited to announce the launch of our first premium car care product - Leather Cleaner & Conditioner, and hope to offer a perfect alternative to our clients when it comes to complete leather care for their car interiors," said Laura LaFond, Owner, RCW Marketing, LLC.

"Leather is a natural product, so we chose plant-based ingredients that won't harm leather. Instead, it safely cleans leather and replaces oils that are lost over time, so it is left feeling soft with a natural-looking sheen. And, because it's an eco-friendly product, we like that it won't harm the environment," said LaFond.

In a recent study by RCW Marketing, participants were given a blind sample of the Leather Cleaner & Conditioner to use on their leather. No one was told it is marketed as a premium car care product and discovered the participants used it on items such as leather couches, leather bags, leather shoes and even baseball gloves. Results from the study were overwhelmingly positive with the most common feedback given was simply "This stuff works great". More information about the study can be found on the product's website.

According to LaFond, the company will sell the product through the automotive marketplace run by Amazon.com. The product is offered in a 16 Oz bottle. Details related to price and shipping are expected to be out in a few days time. The company is also expected to offer a limited period 100 percent money back guarantee and is also planning to launch more premium car care products later this summer.

About RCW Marketing, LLC

RCW Marketing, LLC is dedicated to providing premium car care products to car enthusiasts everywhere. The company offers eco-friendly, high quality auto-detailing products, such as their BooYah Clean! Leather Cleaner & Conditioner. The company is expected to put forward additional car care items in the times to come.